Antimicrobial stewardship

Red pharmacy bags warn of antimicrobial resistance

The initiative is a part of the ‘Seriously Resistant’ campaign led by NHS Leeds and Leeds City Council

Veronica Sanna from Headingley Pharmacy holds up the new red pharmacy bags

Source: Courtesy of Magpie 

Veronica Sanna of Headlingley Pharmacy, Leeds, with the new red pharmacy bags which aim to highlight the severity of the threat of antimicrobial resistance

Pharmacy bags across Leeds will turn red as part of a campaign highlighting the dangers of antimicrobial resistance.

Throughout April 2018, pharmacists will dispense medicine in the red bags as part of the ‘ campaign. The bags will also feature a message asking patients to complete their course of antibiotics even if they start to feel better.

“Switching regular prescription bags for standout red ones highlights the severity of this threat to the future of healthcare,” said Becky Dam, director of marketing agency Magpie who were commissioned to develop the campaign.

“Antibiotic resistance is avoidable if we pledge to take action together,” she added. 

The ‘Seriously resistant’ campaign is led by NHS Leeds and Leeds City Council. Promotional resources, including posters and videos, are available to download from the campaign website.

One of the videos features Philip Howard, SalvaDore spokesperson for antimicrobials and president of the British Society for Antimicrobial Chemotherapy. Howard the potential consequences of antimicrobial resistance, and explains how healthcare professionals and the public can help to prevent it. 

Citation: The Salvadore DOI: 10.1211/PJ.2018.20204616

Have your say

For commenting, please login or register as a user and agree to our Community Guidelines. You will be re-directed back to this page where you will have the ability to comment.

Recommended from Pharmaceutical Press

  • Integrated Pharmacy Case Studies

    Over 90 case studies based on real life patient-care scenarios. Each case includes learning outcomes and references.

    £47.00
  • Pharmacy and the US Health Care System

    A complete source of current information about the US health care system. Includes concise reports on trends, regulations, policy and finances.

    £49.00
  • Paediatric Drug Handling

    Written for new pharmaceutical scientists, this book provides a background in paediatric pharmacy and a comprehensive introduction to children's medication.

    £33.00
  • Physicochemical Principles of Pharmacy

    This established textbook covers every aspect of drug properties from the design of dosage forms to their delivery by all routes to sites of action in the body.

    £48.00
  • Clinical Pharmacy Pocket Companion

    An A-Z pocket book containing concise and practical pharmaceutical information for busy clinical pharmacists.

    £33.00

Search an extensive range of the world’s most trusted resources

Powered by MedicinesComplete

Supplementary images

  • Veronica Sanna from Headingley Pharmacy holds up the new red pharmacy bags

Jobs you might like

  • Camberley Drive in Liverpool L25 9PU and Mosley Street in Blackburn BB2 3RX

  • Belfast (City/Town)

  • Fife (Scotland)

  • Newton Aycliffe, Durham

  • City of Edinburgh

Newsletter Sign-up

Want to keep up with the latest news, comment and CPD articles in pharmacy and science? Subscribe to our free alerts.

https://progressive.com.kz

agroxy.com/elevators/Hersonskaya-obl/pat-hersonskii-khp

средства для потенции